"Animals" is written in the key of E minor with a tempo of 95 beats per minute, following an Em-D-C chord progression. The commercial also appeared at the 2014 MTV Video Music Awards on August 24, and the song was released the next day Later, Maroon 5 released the song's lyric video on August 22, 2014, from their YouTube channel. For a limited time after the commercial premiered, "Animals" was available for free download on the Kia website only. To promote the song, Kia Motors debuted an advertisement of 2015 Kia Soul EV model on August 21, 2014.
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